Creative Consultant, Brand designer

Niclas Sellebråten

Niclas — Thu, 19 Aug 2010 17:53:26 +0000

Niclas Sellebråten is a creative consultant who has specialized in branding and conceptual development. He was a key contributor in the acclaimed redesign of Scandinavian Airlines and later, as creative lead for boo.com, became a pioneer in branding for the web.
Niclas has also been a key contributor to the style and identity of many well-known brands, including SWISS, Volvo, Securitas, and Brio®.
With his considerable experience of many areas of branding and design, and his deep understanding of the business environment, he has the resources to produce his own cutting edge creative work or to pull together and project manage a creative team.

Studio Niclas Sellebraten Vetegatan 9 11854 Stockholm Sweden email

YBC, the world’s best school

Niclas — Sun, 31 Jan 2010 21:59:59 +0000

A while back I had the pleasure of working with Hans Renman on developing a brand to help him achieve his vision of a new kind of school for 16-19 year olds. Together we developed a brand platform, name, and visual style to help drive his vision of a creative, skillsdriven learning experience using modern communication technology. The school has been highly successful, and YBC is currently at the cutting edge of the Swedish schooling system, and has recieved much national and international attention. More about YBC at Renman’s blog (Swedish only)

Lunchtime in Hong Kong

Niclas — Thu, 26 Nov 2009 12:14:16 +0000

Last year I made a trip to Hong Kong to research a streetfood project. This place in Kowloon was amazing! Really massive, squeezed into a warehouse or loading dock area.

The health and safety authority here in Stockholm would probably not approve of this totaly borderless, inside-out, multi vendor type of set up, but it creates a unique ambience and delivers loads of cool food.

Just launched this website. Celebrating with a 1997 Steve Jobs quote

Niclas — Thu, 12 Nov 2009 19:50:00 +0000

The man is named CEO of the century for many good reasons. This quote is from Pixar’s annual report issued in mid-1997.

We believe there are only two significant brands in the film industry–”Disney” and “Steven Spielberg”. We would like to establish “Pixar” as the third. Successful brands are a reflection of consumer trust, which is earned over time by consumers’ positive experiences with the brand’s products. For example, parents trust Disney-branded animated films to provide satisfying and appropriate family entertainment, based on Disney’s undisputed track record of making wonderful animated films. This trust benefits both parents and Disney: it makes the selection of family entertainment that much easier for parents, and it allows Disney to more easily and assuredly draw audiences to see their new films. Over time we want Pixar to grow into a brand that embodies the same level of trust as the Disney brand.