The Scandinavian market for paint and homeimprovement is becoming increasingly competitive. Alcro’s ambition was to be the customers first choice, they wanted to make paint more fashionable and to create a new brand image. The brand should be knowledgeable, in touch, and most of all inspiring.

I worked with Lotta Thunberg and Johan Törnquist at Bas Brand Identity to create a concept for the new identity.

I also designed or art directed its ingredients: logotype, graphics, patterns and a custom typeface. BAS also went on to develop and implement a new store concept using the new identity.