A while back I had the pleasure of working with Hans Renman on developing a brand to help him achieve his vision of a new kind of school for 16-19 year olds. Together we developed a brand platform, name, and visual style to help drive his vision of a creative, skillsdriven learning experience using modern communication technology. The school has been highly successful, and YBC is currently at the cutting edge of the Swedish schooling system, and has recieved much national and international attention. More about YBC at Renman’s blog (Swedish only)
Last year I made a trip to Hong Kong to research a streetfood project. This place in Kowloon was amazing! Really massive, squeezed into a warehouse or loading dock area.
The health and safety authority here in Stockholm would probably not approve of this totaly borderless, inside-out, multi vendor type of set up, but it creates a unique ambience and delivers loads of cool food.
The man is named CEO of the century for many good reasons. This quote is from Pixar’s annual report issued in mid-1997.
We believe there are only two significant brands in the film industry–”Disney” and “Steven Spielberg”. We would like to establish “Pixar” as the third. Successful brands are a reflection of consumer trust, which is earned over time by consumers’ positive experiences with the brand’s products. For example, parents trust Disney-branded animated films to provide satisfying and appropriate family entertainment, based on Disney’s undisputed track record of making wonderful animated films. This trust benefits both parents and Disney: it makes the selection of family entertainment that much easier for parents, and it allows Disney to more easily and assuredly draw audiences to see their new films. Over time we want Pixar to grow into a brand that embodies the same level of trust as the Disney brand.
